SMS RENTS RELOCATES TO LARGER QUARTERS IN THE BIG NICKEL
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SMS Rents stocks a complete line of equipment at their new two storey 17,000 sq. ft. store. |
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Equipment rental store moves into a newly renovated, 17,000 sq. ft. facility
SUDBURY, ON – The store in Sudbury has always been a hidden gem in the growth of the SMS Rents equipment and tools rental network. Now, the store is stepping out into the local limelight with a new address that is not only more centrally located, but it is also 40% larger than the previous store.
The Regional Manager for SMS Rents in Northern Ontario, Brett Moroso, explained why the company decided to go ahead with the move, even while the current economic situation seems to argue against expansion. “Our old location was small, hard to find and no longer served our needs. We simply outgrew it. The new store has a great street presence. It is conveniently located and its much larger size allows us to offer many more products and services than before.
According to Moroso, small contractors and homeowners are an important component of the customer base in other SMS Rents stores. The industrial nature of the area around the former store offered little to attract these customers. As a result, many of the store’s potential clients were unaware of the full product range that SMS Rents offers. Despite the limitations, the store enjoyed great success through its outside sales efforts, by establishing strong relationships with Sudbury’s mining and larger industrial businesses.
Rick Lascelles manages the Sudbury store, and he sees the new location as a very positive move. “Our new store is larger, easily accessible, more functional and far more visible” he says. “We are within sight of the Vale Inco smelter, and right next door to a popular Tim Horton’s Coffee Shop”
The 17,000 sq. ft. facility at Pacific Avenue, fronting on Lorne Street, was previously occupied by the Cambrian Fitness Centre. Refurbished and now fronting onto Lorne, the store fills two floors and features five service bay doors for easy pickup and delivery. Rick Lascelles says, “The new facility is well suited to the expanded offering of products, equipment and services. We have more useable display space and a large shop for our technicians to service customers’ equipment as well as our rental fleet.”
The new retail space will showcase an expanded inventory of equipment, safety gear and contractor supplies. “We’re building on our one-stop concept for equipment rentals, sales and supplies.”
With the new facility, SMS Rents strengthens its status as the dominant equipment rental company in Northern Ontario and enhances the role of the Sudbury location as a regional hub. The staff and equipment here provide support to other SMS Rents stores in Kapuskasing, Timmins, North Bay and Bracebridge.
The President of SMS Rents, Marcel Langlois admits to having a soft spot for Sudbury. “My career in the mining business got its start in Sudbury. I know that there is much more to Sudbury than mining - I have great faith in the resilience and sense of community shared by its people. Sudbury is also Brett’s long-time home. He has been serving the rental business in this region for more than 20 years. Sudbury has weathered tough times before, and will again. That is why I see a strong future for this store and for the city.”
With the prospect of continued growth, Rick Lascelles is adding new staff to support the store’s two outside sales representatives, Chris Salo and Joey Martin. New personnel will soon be on board for counter sales and delivery services.
About SMS Rents
SMS Rents serves customers in the Construction, Industrial and Do-It-Yourself (DIY) markets providing project solutions with a complete selection of equipment and tools. Today, with 13 locations in Ontario and Quebec, SMS Rents is committed to bringing their customers a Job Ready attitude to every stage of their business, large and small.
SMS Rents – Sudbury Location
22 Pacific Avenue
Sudbury, ON P3C 3H9
Tel: 705-560-2960 / 1-877-688-7368
Fax: 705-560-1941
For additional information about SMS Rents, visit us at www.smsrents.com or contact Scott Marta at smarta@smsrents.com, 905-283-2780 x232 / 1-877-329-6531.
April 2009
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